Everything but the baby

Rebrand of diapers.com. The brand needed a bolder, more powerful voice, personality and visual vocabulary to stand up again sister Quidsi brands soap.com, wag.com etc. With Roth Partners, I helped create a new brand platform: developing a new logo, design story, style guide and visual toolkit for the in-house design team at Diapers.com.

Roles: Art Direction, Design.
Creative Direction: Terril Smith

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