Rebrand of diapers.com. The brand needed a bolder, more powerful voice, personality and visual vocabulary to stand up again sister Quidsi brands soap.com, wag.com etc. With Roth Partners, I helped create a new brand platform: developing a new logo, design story, style guide and visual toolkit for the in-house design team at Diapers.com.
Roles: Art Direction, Design. Creative Direction: Terril Smith