Araminta is a strategic, multidisciplinary Creative Director + Visual Designer based in Los Angeles.

About

A British-born creative, Araminta is passionate about creating meaningful design experiences that delight and inspire connection. She is an expert at translating complex business goals into impactful and effective creative solutions.

Her multi-disciplinary background spanning 15+ years in New York City and Los Angeles has seen her solve challenges for brands in fintech, consumer packaged goods, healthcare, fashion, music, e-commerce, broadcast TV and film, publishing, human rights and the environmental fields.

She developed the strategic brand vision and identity for the crypto app Voyager, from start up to unicorn status and built out the product and brand design teams. Currently consulting on a variety of product design engagements, she has serviced a major global consulting company, clients in AI, micro-electronics, health and wellness. She has led and facilitated design workshops and concept sprints, developed design solutions and prototypes from zero to launch.

She has worked for agencies such as Ogilvy, Geometry Global, MRM Worldwide, TAXI, JWT, iCrossing, Weber Shandwick, Havas Lynx, Charlex, Digital Kitchen, Stardust, First Avenue Machine and more.

Outside the design studio Araminta enjoys transporting dancers through space and time via her DJ performances playing an eclectic mix of House (Deep, Funky, Tech, Disco) – anything with a Latin beat, soulful vocals and driving bass.